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STOP WAITING FOR referrals AND START GENERATING YOUR OWN LEADS...

CONTENT MARKETING WORKSHOP FOR AGENCIES
THURSDAY 6TH FEBRUARY 2020

FILL YOUR DIARY WITH CLIENTS IN 2020

We get it. Everyone, everywhere is telling you to embrace content marketing. 

But finding the time to produce content while keeping on top of client work is tricky. 

And when you do eventually find the time to sit and write that blog post or produce that video or podcast episode…you get nothing. No leads or sales, and barely any shares on social media. 

We can help.

Imagine having an outline for every piece of content you needed to publish in 2020. Content that delivered you leads and sales from your ideal clients. 

No more staring at a blinking cursor, or writing out word-by-word podcast or video scripts. 

And no more waiting for referrals who might not be the right fit for your business. 

The truth is, content marketing doesn’t have to be time-consuming and exhausting. It doesn’t have to be a chore. And it isn’t anywhere near as complicated as some marketers make out. There is another way. 

Who Are We and How Can We Help You?

It’s really annoying when people try to teach you something they either don’t do themselves or aren’t very successful at. 

We’re not those people… 

Lee Jackson helps thousands of agency owners across the world fall back in love with their agencies.  He hosts the Agency Trailblazer Podcast, which has over 12,000 downloads a month. 

Martin and Lyndsay own Jammy Digital, a WordPress web design agency. They don’t spend a penny on marketing and have instead grown their business through their award-winning blog. 

We’ve grown our businesses through content marketing. And we follow a clear content marketing strategy that makes it easy, fast and, more importantly, our strategy generates leads and sales. 

We’re doing what we teach. And now we want to pass on our knowledge to you. 

Introducing The Content Marketing
Framework Workshop

WHAT’S INCLUDED?

  • A Full Day Workshop where you will learn the exact type of content you need to produce to generate more leads and sales.

     

  • An Actionable Workbook where you can plan your entire year of content. You’ll finish the day with a full action plan for 2020.

     

  • Actionable Advice on Different Content Formats – including podcasting, blogging and video. So you find a platform that suits you and your business.

     

  • Lunch and refreshments throughout the day. We’re not going to be that workshop where you go hungry or have to hunt for food!

     

  • Networking and Socialising Opportunities – There will be opportunities to network and socialise. And of course, we’ll be there!

     

  • A Central Manchester Location – Easy access to train stations and hotels.

Maybe you are producing content but you don’t have the right strategy and you’re producing content that isn’t helping anyone and it’s getting lost in the 

ARE YOU MAKING THESE MISTAKES WITH CONTENT MARKETING?

MISTAKE 1 - YOU'RE WRITING 'FLUFF' CONTENT

A lot of agency owners produce ‘fluff’ content. It’s the, ‘Look at my latest client’ or ‘Look at our new member of staff’’ content that’s of no interest to anyone. It’s even that thin content that only skims the surface of a topic, such as ‘three benefits of a logo’

If you’re writing this content it means you’re wasting a lot of time and energy on something that isn’t going to deliver you leads and sales.

In our workshop, we’ll tell you how to create content that generates you traffic, and actually ranks on Google. In essence, it’s time to say goodbye to ‘fluff’ content. 

MISTAKE 2 - YOU'RE NOT PRODUCING CONTENT FOR THE ENTIRE SALES PROCESS

A lot of agencies will produce the sole purpose of getting traffic to their website. But not many agencies produce the kind of content that converts a visitor into a customer. Even fewer produce content that can be used throughout the entire client project. 

This means that, even if you’re getting lots of traffic, you’re struggling to convert that traffic into sales.

In our workshop, we’ll tell you exactly what content you need to produce content that convert visitors into customers. And you’ll leave with a full an action plan for 2020.  

MISTAKE 3 - YOU'RE NOT USING YOUR CONTENT TO ATTRACT THE RIGHT PEOPLE

A lot of agencies don’t think about how to attract the right people to their business through their content. Often, they’ll produce content for their competition and alienate their target audience.

This means you end up attracting ill-informed customers who are the wrong fit for your business.

In our workshop, we’ll show you how to attract more of your ideal customer, and how to use your content through an entire project to keep it on track. 

WE KNOW WHAT YOU'RE THINKING...

I DON'T HAVE TIME FOR THIS...

We get it. Time is precious and spending a day out of your business at a workshop just doesn’t seem worth it. 

This is why we don’t just want you to ‘learn’ at this workshop. We want you to leave with an action plan for every piece of content you should produce in 2020. Think of how long it takes to come up with content marketing topics. All that done in a day. 

We also want to show you how content can  help you through the entire sales process, so you don’t have to waste time going over and over the same things with clients.

Ultimately, this workshop is all about saving you time.  

ARE YOU THE RIGHT PEOPLE TO TEACH ME THIS?

We get ya. 

We run web design agencies for a living. So how on earth can we advise you how to produce content? 

But that’s precisely why we can help. We do what we teach. We’ve  built our businesses through content marketing. We spend very little on advertising because of content marketing. And we attract the right people to our business because of content marketing. 

We’ve done it. And now we want to help guide you through it too. 

We want to share our framework for content marketing success. 

 

TESTIMONIALS

What did Alex think?

Alex Curtis - Job TitleThe Lead Engine

What did Richard think?

Richard Bland - BhambraBland & Co

LET'S GET TO THE GOOD STUFF: WHAT WILL WE COVER IN THE WORKSHOP?

  • How to create a content marketing strategy that actually leads to sales. This isn't just based on our businesses but also hundreds of other businesses who use this strategy successfully.
  • How to never run out of content ideas again! You'll never struggle for content ideas again as we give you our strategy for creating content.
  • Why most agencies fail at content marketing and how you can avoid the same mistakes. We'll tell you how to create content that differentiates you from the competition.
  • How to save more time while still producing content consistently. We'll give you a structure to follow when producing content that saves you so much time.
  • How to use content marketing to attract your ideal clients. We've all worked with a company who wasn't the right fit, that took up so much of our time and caused a lot of headaches. We'll show you how to prevent that through content.
  • How to use content marketing throughout your whole sales process. Content marketing isn't just about generating traffic, or even leads. We'll show you how you can use content marketing throughout your entire client project to keep it on track.

IS THIS WORKSHOP RIGHT FOR YOU?

  • You understand that this isn't a magic bullet, it will still take work on your part.
  • You're willing to open up to new content marketing ideas, even if they seem a little scary!
  • You want to spend the day getting your content strategy sorted. You're ready to learn but also take action on the day too.
  • You're an agency owner, work for an agency or work with agencies. Although a lot of what we teach can be applied to all business owners.
  • You want to make a sale whatever the cost. We are advocates of delivering good customer service and user-experience. We won't teach you spammy tactics.
  • You want to learn every marketing strategy under the sun. This is a deep dive workshop on content marketing.
  • You're not open to new ideas or techniques. We might introduce you to new ways of thinking about content marketing. If you're not up for that, then we're not for you.
  • You want a quick fix approach. There is no quick-fix to content marketing, although there are some content creators for agencies in the room who we're sure can help.

FAQ

The workshop is for agency owners, those who work for an agency or those who work with agencies.

Although a lot of what we teach can be applied to all business owners.

The full price ticket is £294+VAT.

However, this is the first time we’re doing something like this and we’re wanting to cover our costs and deliver something amazing for you. We will be opening this up at an early discounted price. But this won’t be available for long. So keep your eyes peeled!

The venue will be somewhere in central Manchester. 

It’s easy to get to from various places across the UK, and has three train stations close by. 

Yes. 

We won’t be throwing every marketing strategy under the sun at you. We would rather do a deep dive into content marketing, and give you everything you need to make it a success. 

The ultimate question. And yes, we will feed you! We’re nice like that. 

We run two separate agencies hundreds of miles apart. We have different audiences and different web design prices. But we have both seen the value of content marketing. It has transformed our businesses. 

We want to pass on everything we’ve learnt to you. So you too can build a business you love through content marketing. 

We do not offer refunds. We have to book a venue based on the number of tickets we sell. If you can no longer attend, you are able to sell your ticket to a friend and inform us of the name change.

HOW MUCH DOES IT COST?

Early Bird
Ticket

  • Full Day Workshop
  • Lunch Included
  • Refreshments
  • Content Planning Workbook
294
+VAT

£197

+VAT

Save 30% with discount code

30off

Yeah, I’m ready to do this